Want to turn your shopping into thrilling rewards? Kroger appreciates your insights and wants to obtain more information pertaining to the details of your visit to their store. Now, through the Kroger Feedback Survey, you have a platform to give your feedback and help improve the services you use while at the same time receiving rewards for your participation. This guide will help you understand every detail associated with the survey and its steps, from starting to the rewards that will be granted. Keep watching and understand how your few minutes could make your shopping a lot more exciting and fulfilling.
What is the Krogerfeedback Survey?
The Kroger Feedback Survey is a customer satisfaction survey done by Kroger that centers around consumers shopping at Kroger and aims to identify areas of strength and weakness pertaining to its customers. Customers can provide their suggestions on the services as well as the grocery items and even rate the staff interaction with them alongside cleanliness within the store. The information obtained is appropriate for increasing customer satisfaction and the level of service offered in stores. Also, after the completion of the survey, respondents are compensated with fuel points or other reward items.
Understanding the KrogerfeedbackKroger.com survey
Kroger designed the Krogerfeedback survey in a systematic way to obtain useful information from their customers. Follow these steps to complete the survey:
Make a Purchase – Customers will have to buy something from any Kroger or Kroger-affiliated store to participate in the survey. They should also try to keep the purchase receipt, as it contains crucial details for the survey.
Visit the Official Survey Website – Navigate to www.krogerfeedback.com. This is the official site where the feedback survey is located.
Enter Receipt Details – With the receipt at hand, the person has to provide some of the following information: Entry ID, date, and time of the visit. This information helps verify that the feedback corresponds to a particular transaction.
Answer the Survey Questions – Respond to all the questions accurately. The survey will ask questions regarding the customer journey including the availability of the products, friendliness of the staff, cleanliness of the Kroger store, and satisfaction levels.
Provide Optional Comments – Customers can express their opinions or suggestions at the end of the survey which adds to more meaningful feedback.
Receive Rewards – After participating in the survey, people tend to receive incentives like Kroger fuel points, digital coupons, or even sweepstakes entries which allow them to win gift cards worth $5000.
Essential Information and Figures
In terms of the reward value, Kroger, as per recent data, provides $5 fuel points or enters the participant into a draw to win a grand prize of $5,000.
The survey takes roughly 5 to 10 minutes to complete which means that even people with packed schedules will find it easy to complete.
Kroger’s customer satisfaction has repeatedly reported considerable increases after the implementation of Krogerfeedback. Surveys highlight focal areas that are critical to the improvement of store operations, so feedback helps significantly.
As far as this survey is concerned, the participants are able to enjoy a couple of benefits, including having their opinions heard and earning rewards. This makes it beneficial to the customers.
Purpose Behind the Kroger Customer Survey
The Customer Survey from Kroger aims to collect precious feedback from customers to improve their overall experience. Improving operational strategies, meeting customer expectations, and optimizing store functions are some of the aspects where customer opinions play a vital role. This mechanism forms an essential unit of the mission of Kroger which is enabling people to enjoy fresh, friendly, and affordable shopping.
Finding better ways to resolve the issues regarding product availability, cleanliness, staff attitude, and checkout speed is the primary focus of the survey. It is reported that companies that utilize customer feedback can achieve a situation improvement of up to 10%. Steps such as adding new on-shelf products or improving in-store processes demonstrated by Kroger show the company’s commitment to change, based on surveys, and increase store satisfaction.
The survey also rewards participants with chances to win gift cards or cash prizes up to $5,000. This survey enhances customer satisfaction while improving brand loyalty and customer engagement with Kroger. With these steps, Kroger sustains its competitive edge as well as recognizably improves its services.
How the Customer Satisfaction Survey Works
Customers can provide feedback through the Kroger Customer Satisfaction Survey. Surveying customers is one of the most efficient ways to evaluate the services they offer. It is straightforward to fill out the survey.
To partake in the survey, customers have to make a recent purchase and have a receipt for the same from any Kroger store. The receipt also contains a unique identification code for a specific survey that can also be accessed through www.krogerfeedback.com which is also listed on the receipt. Participants are then required to fill in their receipt details like date, time of purchase and store number before the survey can begin.
Additionally, they desire their customers’ rating on multiple areas of store service, starting from cleanliness, products that are stocked, demeanor of the workers, speed of checkout and how courteous the employees were. Customers are also allowed to submit suggestions or comments and other specific details that would help the company serve them better. 10 minutes is sufficient to survey them and receive responses.
Moreover, the survey offers incentives to customers who are keen on providing feedback by rewarding them with a chance to win gifts in a random draw. As per the latest news, customers stand to win up to 100 $100 gift cards, while the grand prize winner walks away with a Kroger gift card valued at $5000. Undoubtedly, this approach will encourage a huge number of participants and prove useful for Kroger in improving its services.
To protect equity, the sweepstakes have defined rules such as eligibility requirements and the number of entries allowed. Participants must be legal residents of the United States over the age of 18, and each survey code is unique to its corresponding survey. With the help of sophisticated data analysis applications, Kroger can compile and interpret the survey responses in order to recognize trends, fix customer problems, and improve their services.
Kroger’s self-service survey provides effortless customer participation while simultaneously optimizing processes for the business. This approach acts as an engagement magnet for customers, proving beneficial for all parties involved.
How to Participate in the Kroger Customer Satisfaction Survey on Kroger.com?
To get started, head over to the official Kroger survey site at www.krogerfeedback.com.
Fill in the date, time, and entry ID which can be found on your Kroger receipt.
Based on your latest shopping experience, respond to all survey questions truthfully.
Complete the survey and submit it to receive the entry into the sweepstakes, if available.
Ensure you check your answers before completing the submission process.
Steps to Complete the Survey
Visit the Official Portal
To start, navigate to the Kroger customer satisfaction survey webpage by clicking on www.krogerfeedback.com. It is advisable to have a reliable internet connection to ensure smooth browsing.
Find Details from Your Receipt
You have obtained a Kroger purchase receipt; now find the information needed. This includes:
Date & Time of Purchase
The entry ID is located at the bottom of the slip.
Without such details, you will be unable to access the survey.
Provide Details from Kroger Receipts
On the survey homepage, fill out the date and time of purchase along with the Entry ID in the corresponding sections. Make sure that every detail is correct before moving forward.
Respond to the survey questions based on your shopping experience using the following prompt examples:
How clean and tidy was the store?
How available and qualitative are the products?
How friendly and helpful was the staff?
Were you satisfied and do you think you will recommend Kroger to others?
Most survey questions will range from multiple-choice options to ratable scales which allow you to provide in-depth insights.
Submit Your Survey
After completing all the questions, ensure to check the answers provided. Confirming everything is correct, click on the submit option which automatically stores all your feedback.
Join the Sweepstakes (if applicable)
If you have successfully applied, you might have the possibility of winning the Kroger monthly sweepstakes. They usually offer gift cards for Kroger or fuel points as prizes. As of the most recent updates, the estimated value for the monthly retail sweepstakes pool is around $5,000. Other participants might also receive custom-tailored offers or coupons through email.
Submit Confirmation Information
Confirmation screens or codes for any rewards will be revealed after submission, and they can also be claimable from the sweepstakes. Ensure to save with you this information as proof of the claim, particularly if you have claimed the swag.
These are the actions that, when carried out correctly, ensure that your feedback and suggestions are collected, so that they optimize participation incentives that would otherwise go unclaimed from Kroger.
Using Your Purchase Receipt from Kroger
The purchase receipt you receive from Kroger helps you join in their surveys as well as sweepstakes programs. Receipts feature vital details like Entry ID, Purchase time and day, all the way up to the survey gateway at www.krogerfeedback.com.
Let us make the most out of the receipt in the following ways:
Find the Needed Information
Conduct a survey ID scan for your receipt, in addition to the code. Often, this will be printed somewhere at or near the bottom of the receipt. Snap the date, time and even the store number as this information is essential for the proper completion of the survey.
Go to the Survey Site
With any browser of your choice, go to www.krogerfeedback.com. Enter the information exactly the way it is on your receipt. Primarily, the code, survey ID, date, and even time ought not to contain any flaws, as wrong data would hinder you from validating the survey.
Respond to Questions
After you have logged in, you will encounter a myriad of shopping experience questions. The feedback is essential to guiding Kroger on the possible steps necessary to enhance its service. Make sure you do not hold anything back while responding to guarantee the company takes relevant measures to better their services.
Sweepstake Entries or Reward Claims
Fuel point offers or even sweepstakes entries to win $5,000 may be given after completing the survey. Always remember to hold on to your receipt until claim confirmation or any digital code given is saved.
Receipts have an expiration period, claiming them (for example, seven days after the purchase). To have a better chance at receiving rewards or entries for sweepstakes, the survey must be taken within the expiration period.
Accessing the Survey Portal
To get to the survey portal, first, go to the website indicated on your receipt. Usually, this means entering the web address found on the purchase receipt into your browser. Or, some companies print QR codes on receipts, which, when scanned, will take you directly to the survey.
While at the survey portal, you would have to provide some details from the receipt, including the store number, date and time of visit, and transaction ID. Ensure all information is accurate to make progress. Most surveys now have mobile-friendly interfaces, which is a benefit for many people as they can complete the survey when on the move.
Recent research indicates that the majority of these survey gateways are designed to be completed in 5–10 minutes which enhances the usability of the platform. These surveys will request you to evaluate your overall experience by providing feedback on products or services and suggest areas needing improvement. This feedback is very important as it aids companies in improving what they offer, while also giving the customer the opportunity to reap the rewards or sweepstake entries.
Also, some businesses add to accessibility by offering surveys in different languages. Remember to verify the deadlines noted on your receipt to make sure you act within the appropriate time frame.
What are the Kroger Feedback Rules and Requirements?
To take the Kroger Feedback survey, the following terms and conditions apply:
Eligibility Criteria: Only walk-in citizens of the USA above 18 years of age qualify.
Receipt Requirement: A current purchase receipt from a Kroger store is mandatory for the survey.
Participation Limits: Each survey participant is only allowed a single submission per receipt.
Submitted within the Period: Surveys need to be completed within the limits mentioned on your receipt.
Restriction for Employees: Immediate family members of associates under Kroger do not qualify for the participation restriction of the survey.
Validity of Provided Information: Writing feedback or contact information that is not truthful is prohibited.
You need to comply with all the above instructions and terms to complete the Kroger Feedback survey and receive any rewards or prizes from the draw.
Eligibility to Participate in the Kroger Feedback
For customers to join the Kroger Feedback survey, the following requirements have to be satisfied:
Age restriction: All participants need to be 18 years of age or older at the time of entry. Certain states might set a higher age limit owing to specific state rules.
Legal residency: The Uriot Kroger survey is accessible to people legally residing in the USA (including all 50 states) and the District of Columbia. Submissions from outside this area will be null and void.
Recent Purchase Receipt: Participants must have a purchase receipt from a Kroger store or its affiliate brands, as they will be unable to access the survey. The receipt must have the embedded survey entry code and completion of the survey should be done within a week of receipt.
Survey Entry Restriction: Only one survey per receipt is allowed. Contestants cannot reuse the same receipt code for multiple entries.
Overlapping individuals. All employees working at Kroger and its affiliates and subsidiaries, as well as their direct relatives (spouse, parents, siblings, children) or people they share a house with, are not permitted to participate in the survey.
Kroger guarantees appropriate reward, claiming that only eligible participants will be registered to receive the obtained prizes.
Participants should submit to the survey accurate answers with regards to their shopping experience and if supplied, contact details for prize claiming are truthful.
Participation in Surveys With Sweepstakes (As Needed):
Kroger Feedback surveys provide participants the opportunity to enter into monthly competitions where they can win prizes, including a $5,000 gift card for Kroger or other fuel-related rewards.
Winners of the competitions will be drawn at random and have specific conditions based on the state they reside.
These rules can change or may ,in some instances, be more restrictive than what is stated here due to terms defined by the Kroger Feedback program. Customers should visit the survey updates area on the official survey page to obtain accurate and up-to-date information.
Guidelines for the Survey Questionnaire
Primary customers’ comments and suggestions on their shopping experiences at Kroger are captured using a survey questionnaire along with an invitation on the receipt. Feedback is taken seriously and all participants are expected to reply truthfully.
Important Information Regarding Survey:
Eligibility:
All participants must be 18 years and above.
Only participants who are citizens and permanent residents of the United States can take part in the survey.
Employees and their immediate family members and household members are excluded from participating in the survey.
Access To The Survey:
With a recent purchase from Kroger, customers are invited to take the survey.
Customers can access the survey online on the official site at KrogerFeedback.
Required Information:
Survey participants have to input the date, time, and ID Number along with their receipt from Kroger.
A device capable of connecting to the internet is a requirement for a participant to complete the survey successfully.
Participation in the questionnaire:
The survey is a multiple-choice questionnaire on staff, cleanliness, product availability, and overall satisfaction with the shopping experience.
A few questions may require further details or suggestions.
Along with completing the survey, all participants are rewarded.
Exciting rewards like gift cards or fuel points are up for grabs every month. Participants are automatically entered into the sweepstakes after completing the survey.
Security and Privacy:
All data collected through the survey is confidential and secured. This data is only used for constructive purposes regarding Kroger’s improvement.
Specific details regarding privacy and data policies can be found in the survey privacy policy section.
Customers can provide useful feedback that can help improve the store’s services while standing a chance to win exclusive rewards by following these simple steps. For help or further questions, go to the “Contact Us” section on the Kroger Feedback page.
What Rewards Can You Earn from the Kroger Feedback Survey?
By partaking in the Kroger Feedback Survey, users stand a chance to win a $5,000 gift card. Furthermore, some customers may also obtain fuel points redeemable at Kroger fuel stations. Rewarding customers for their insights, these benefits serve as a mark of appreciation.
How to Earn 50 Fuel Points
Gaining 50 points from the Kroger Feedback Survey is simple, and the rewards are equally as good. Customers not only get the opportunity to give feedback, but also earn discounts at fuel stations with points they earn from participating in surveys. Let’s go through the process:
Don’t Forget Your Receipt – Ensure that you keep your receipt after shopping at any Kroger Store. The Items on the receipt will be needed to complete the survey.
Getting the Survey – The official website for the feedback survey can be accessed through www.krogerfeedback.com. You need to fill in your receipt’s information, like the date, time, along with the Entry ID.
Filling Out The Survey – As with any survey, clients will be asked a series of questions from which they will have to answer based on their shopping experience. A few examples of questions included in the survey are: Was the store clean? How was the employee’s interaction with you?, Was the Item in stock?.
Points Earned – After completing the survey, the participant will get 50 fuel points which will be automatically added to their loyalty card account.
Redeeming Points – Discounts are available at participating fuel stations with the Kroger Plus Card. Kroger Fuel points discounts give $0.10 off per gallon with every 100 points, so in this case, with 50 points, you’ll get a partial but valuable discount.
Tips to Earn More Fuel Points
Combine Purchases – Plan your shopping trips, try to combine them to be able to spend more in one transaction and earn more points. Over time, this can lead to significantly more points. Join Every Month – The survey can be completed regularly, allowing you to earn fuel points several times a year.
When you participate in the Kroger Feedback Survey and do all the Kroger shopping they ask, you can save money on upcoming gas station visits.
Details on the Kroger Fuel Points
The Kroger Fuel Points program is an incentivized scheme aimed at helping customers save money on fuel at select gas stations. Fuel points can be earned by completing purchases in-store, online, or via pickup/delivery. Consumers can redeem these points at gas stations that accept Kroger checks and can save up to $1 per gallon in certain areas based on the amount of fuel points accumulated.
Ways to Earn Fuel Points
Grocery Purchases – Customers earn 1 fuel point for every $1 spent on groceries. Customers can earn double, triple, or more points during special promotions.
Pharmacy and Services – Earning Fuel Points through other Kroger services, such as pharmacies, filling prescriptions typically earns the user an extra 50 fuel points.
Gift Cards – Purchasing gift cards from Kroger earns customers double to quadruple fuel points, depending on the ongoing promotion.
Special events – Promotions. Out of many promotional events, use demonstration points to explain them. Explaining spending $40 on some products might give youan extra 200 fuel points. Fuel Point Redemption
Kroger Fuel Centers and Shell stations that are partnered with Kroger allow fuel points to be cashed in. The process for redemption is as follows:
One Fuel Point allows a discount of $0.01 for each gallon, and the maximum redeemable discount is $100 in points for a $0.10 discount per gallon.
Kroger Fuel Points allow customers to save up to $35 in discounts per month, or $1.00 for every thousand points earned in a month, up to a limit of $35 for every 25 gallons they fill.
Remember that fuel points expire by the end of the following month. Thus, points earned from December will expire by January 31.
Promotions and Bonuses
Save even more with digital coupons via the website or the Kroger app which lets you merge these tools with shopping to earn extra fuel points.
Family Sharing allows family members using the same household account to save maximum fuel points together, enabling them to pool fuel points.
These coupons will greatly help in minimizing fuel consumption expenses from everyday purchases, alongside allowing comprehensive tracking of fuel point balance via the mobile app or the loyalty account on the website.
With the coupon from Kroger, the Fuel Points program helps shoppers significantly reduce fuel spending and further accentuates everyday purchases by turning them into discounts.
Redeeming Fuel Points as a Reward
Fuel points at Kroger are simple to redeem and incredibly advantageous for frequent shoppers. Customers will get a 10-cent discount for every 100 fuel points accrued at Kroger fuel stations or participating Shell stations. This amount can go up higher as shoppers can achieve 1,000 fuel points in a month, with the potential to save up to $1 on gas.
In order to redeem these points, customers need to scan their loyalty card or enter a registered phone number. The system will use the fuel point balance to apply the highest available discount automatically. As a reminder, discounts can only be redeemed in set 100-point increments which means that partially used points will remain until they expire at the end of the following calendar month.
Recent statistics show that fuel prices in the US are still volatile, with an average price per gallon exceeding $3.80 in some regions. Fuel points from Kroger can aid in alleviating some of these costs. For example, with a full $1 per gallon discount, a driver with a 15-gallon tank stands to benefit from $15, significantly lowering their monthly fuel expenses.
With the Kroger website and mobile application, monitoring rewards has never been easier because they provide point balances and redemption options in real time. Moreover, the combination of fuel point savings with grocery promotions or special bonus events can also increase the value of this loyalty program.
Why Share Your Kroger Feedback?
Kroger values your feedback very much and uses it to improve customer satisfaction. Every customer for better shopping begins with you voicing your concern and dissatisfaction. This concern given is fuel for the company in transforming their innovation to bettering the consumer’s shopping experience. According to Customer Think studies, 76% of surveyed clients remain loyal to business brands that actively participate in getting their consumer feedback. Kroger is a representative of this trend.
As a Participant in programs such as the Kroger Feedback Survey, one is given a chance to influence the store’s design, pricing model, and the addition of new products. Apart from this, they get paid with fuel points, gift cards, gift card points, and other rewards. Giving a suggestion enables a participant to stay in touch with the grocery that is best available to them and make sure that the shopping experience is beyond expectations. You, as a Kroger customer, do make a difference.
Impact on Products and Services
Customer feedback has played a vital role in improving products and services within Kroger. With regard to customer service, data shows that Kroger is one of the customers’ favorites as it employs specialized analytics and feedback to tailor its offerings. A case in point is Supermarket News which reported that Kroger’s Digital sales increased by over 12% in 2023 due to enhancements in online shopping and product availability which were guided by customer feedback.
Through initiatives like the ”’Fresh for Everyone” strategy, Kroger partners with customers to develop and launch healthier, diet-specific offerings under its store-brand range. Reports show that almost 50% of customers consider fresh and organic groceries important. Kroger’s responsiveness has bolstered customer satisfaction and market share. Kroger actively listens, utilizing AI-based tools to monitor, analyze and analyze, and collect feedback in real time to ensure that inventory is always aligned with the diverse customer needs. These efforts have helped position Kroger as a leader in innovation in the grocery market.
Improving Shopping Experience at Kroger
Improving Technology Integration
Kroger is using advanced technology to improve the shopping experience of its customers. With an AI-driven recommendation system and mobile apps, Kroger guarantees quickly and conveniently personalized shopping experiences. As per the most recent data from Google Search, Kroger’s Scan, Bag, Go technology, which lets shoppers scan and bag items as they shop, is increasingly popular, reducing the time taken at checkouts.
Also, the use of digital shelves and smart pricing systems allows customers to receive real-time updates regarding the prices of goods which shows accuracy and ensures no hidden prices for the consumers. Kroger’s increasing in-store and online customer satisfaction demonstrates their commitment to data-driven inventory optimization and order fulfillment speed.
Broadening the Scope of Online Shopping and Curbside Pickup
Kroger, together with Instacart and automated fulfillment centers developed by Ocado, has dramatically improved their online shopping platform. Recent trends indicate that over 70% of customers prefer grocery delivery or curbside pickup, and in response, Kroger has increased its delivery area and provides same-day curbside pickup to fulfill these demands. This responsiveness appeals to many, especially busy families and professionals and showcases Kroger’s flexibility to the evolving lifestyle changes of its consumers.
Commitment to Sustainability
Kroger’s sustainability initiatives have also enhanced the customer experience on several levels. As per a survey conducted in 2023, 60% of shoppers sought greener alternatives, and so did Kroger by improving recycling programs, increasing the stock of organic and locally sourced products, and committing to eliminating food waste by 2025. These efforts demonstrate that Kroger is intent on reducing wasteful practices while still fulfilling customer needs.
Kroger uses new technologies, adds services offered online, and undertakes eco-friendly initiatives to maintain its reputation as a pioneer of modern and convenient grocery shopping.
The Importance of Customer SatisfactionKrogerfeedback
Kroger’s customer satisfaction has always been of high importance for the company because it directly impacts its growth. Through its Feedback program, the company directly gets input from customers about their shopping experiences, allowing for improvement. The Feedback survey aids in understanding the perceptions about the quality of products, cleanliness of the store, staff conduct, and overall satisfaction which can then be acted upon.
As per the latest data which was gathered, 96% of respondents emphasized that courteous staff and properly filled shelves are important for the overall shopping experience. Friendly service is critical to their shopping experience. In order to satisfy this expectation, Kroger had dedicated cashier and customer service training sessions aimed at improving customer relations without neglecting other operational functions. In addition, participants are rewarded with fuel points or gift cards for completing the survey which fosters participation from many different customers.
These insights have greatly aided Kroger in understanding the trends such as the increasing desire for fresh and organic food, the need for faster checkout services, and the need for shopping to be done online. By providing the services that customers ask for, Kroger can enhance trust and loyalty among shoppers, thus enabling the company to increase their customer base.
Reference Sources
- Kroger Feedback Survey Overview
A resource from Quincy College regarding how the Kroger Feedback survey functions and provides patrons with fuel points.
- Kroger.com/Feedback Details
Another explanatory piece from Quincy College regarding the Kroger Feedback survey and its objectives.
- Kroger Feedback Survey Information
A description from Heritage University concerning the Kroger Feedback survey and the invitation made to the clientele to provide insight on their shopping experiences.
Frequently Asked Questions (FAQs)
Q: How can I participate in the Kroger feedback survey?
A: To participate in the Kroger feedback survey, visit the official Kroger Feedback website at kroger.com/feedback. You will need a recent purchase receipt from a Kroger store to enter the required details and complete the survey.
Q: What is the purpose of the Kroger customer satisfaction survey?
A: The purpose of the Kroger customer satisfaction survey is to gather valuable feedback from customers about their shopping experience at Kroger. This helps Kroger improve its products and services to better meet customer needs.
Q: What rewards can I receive for completing the Kroger feedback survey?
A: Upon completing the Kroger feedback survey, you can earn 50 fuel points as a reward. These points can be used to save on fuel at Kroger fuel stations.
Q: Are there any rules for participating in the Kroger feedback survey?
A: Yes, there are specific Kroger feedback rules. Participants must have a valid purchase receipt from Kroger and need to complete the survey within seven days of the purchase. Each receipt can only be used once for the survey.
Q: Can I participate in the Kroger feedback survey without a receipt?
A: No, a purchase receipt from Kroger is required to enter the necessary information on the survey portal and complete the Kroger feedback survey.
Q: How do I enter the Kroger feedback survey using my purchase receipt?
A: To enter the Kroger feedback survey, use your purchase receipt to provide the date, time, and entry ID on the survey website. This information is essential to access the survey questionnaire and share your feedback.
Q: How long does it take to complete the Kroger customer survey?
A: The Kroger customer survey typically takes a few minutes to complete. It involves answering questions about your recent shopping experience at Kroger.
Q: What types of feedback does Kroger seek in the survey?
A: Kroger seeks both positive or negative feedback regarding your shopping experience, including product quality, store cleanliness, staff behavior, and overall satisfaction.
Q: Can I use the fuel points rewarded from the Kroger feedback survey immediately?
A: Yes, once you receive 50 fuel points from completing the Kroger feedback survey, they will be added to your loyalty card and can be used during your next fuel purchase at a Kroger fuel station.
